Show own hotel's direct rate (Newbook best available) in the matrix direct sub-row

New GET /competitors/own-direct-rates: cheapest bookable non-dinner
Newbook tariff per date (same selection rules as the parity check).
'Show direct rates' now renders a 'Direct (Newbook)' sub-row under the
own-hotel row alongside the competitors' scraped direct rows; cell
tooltip names the tariff.

Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>

frontend/src/pages/MarketView.tsx

@@ -1312,6 +1312,18 @@ const RateMatrixTab: React.FC = () => {
     enabled: showDirect && hotels.length > 0,
   })
 
+  // Our own direct rate comes from Newbook (best available), not the direct scraper
+  const { data: ownDirectRates } = useQuery<Record<string, { rate: number; tariff: string }>>({
+    queryKey: ['own-direct-rates', fromDate, toDate],
+    queryFn: async () => {
+      const res = await api.get('/competitors/own-direct-rates', {
+        params: { from_date: fromDate, to_date: toDate }
+      })
+      return res.data.rates
+    },
+    enabled: showDirect,
+  })
+
   if (isLoading) {
     return (
       <div style={styles.loading}>
@@ -1600,6 +1612,25 @@ const RateMatrixTab: React.FC = () => {
                       )
                     })}
                   </tr>
+                  {/* Own hotel direct sub-row — Newbook best available */}
+                  {showDirect && hotel.tier === 'own' && ownDirectRates &&
+                    Object.keys(ownDirectRates).length > 0 && (
+                    <tr style={{ background: '#fafbfc' }}>
+                      <td style={{ ...styles.matrixTd, ...styles.stickyCol, paddingLeft: 28, fontSize: 11, color: 'var(--text-mid)', fontStyle: 'italic' }}>
+                        Direct (Newbook)
+                      </td>
+                      {dates.map(d => {
+                        const own = ownDirectRates[d]
+                        return (
+                          <td key={d} title={own?.tariff}
+                            style={{ ...styles.matrixTd, fontSize: 11, color: own ? 'var(--text-dark)' : 'var(--text-mid)',
+                            background: isWeekend(d) ? '#fdf8f0' : undefined }}>
+                            {own ? `£${Number(own.rate).toFixed(0)}` : '—'}
+                          </td>
+                        )
+                      })}
+                    </tr>
+                  )}
                   {/* Direct rates sub-row — only when this hotel actually has direct rates */}
                   {showDirect && hotel.tier === 'competitor' &&
                     Object.values(directRatesMap?.[hotel.id] || {}).some(v => v != null) && (